Everything explained in plain English. No technical jargon.
A callout is a small piece of text or a box that appears on your product pages, collection pages, or homepage. It gives shoppers extra information that helps them decide to buy. Our AI creates these automatically by reading your page.
The AI looks at your inventory levels, competitor prices, customer reviews, return rates, and buying patterns. Then it figures out what information would make someone more likely to buy and adds it as a callout.
Most stores either have no callouts or they manually write them. That takes hours and gets outdated fast. Our AI updates callouts every hour based on real data, so your store always shows the right message at the right time.
When AI reads a product page, it can add price comparisons, stock levels, social proof about recent buyers, fit guidance, material stories, and return confidence stats. All based on what will move this specific product.
On collection pages, AI highlights products that need attention - items running low on stock, newly restocked items, trending products, or items with price drops. Helps shoppers discover what they should click.
For landing pages and promotional pages, AI injects trust signals at decision points - guarantees, social proof, urgency timers, and value propositions. Makes visitors more confident to take action.
On your homepage, AI creates personalized hero messages, category highlights based on what's trending or low in stock, seasonal offers, and new arrival callouts. Makes your homepage feel alive and current.
The dashboard shows real-time performance for every callout type. You see conversion rates, revenue lift, impressions, and click-through rates. Each callout gets a performance score so you know what's working.
You control which callouts show most often by dragging them up or down in the rankings table. Higher ranked callouts appear more frequently. The AI respects your priorities while still optimizing for conversions.
When multiple callouts could appear on a page, the AI picks based on your rankings and performance data. If you rank "Price Anchoring" #1, it shows more often. But if it underperforms, AI might suggest moving it down.
| Rank | Callout Type | Conv Rate | Revenue | Impressions | CTR |
|---|---|---|---|---|---|
#1 | Price Anchoring | 8.4% | +$12,340 | 24,891 | 12.3% |
#2 | Real Inventory Scarcity | 7.2% | +$9,120 | 18,234 | 9.8% |
#3 | Social Proof Timing | 6.8% | +$8,450 | 21,456 | 11.2% |
#4 | Fit/Body Type AI | 5.9% | +$7,230 | 15,678 | 8.4% |
#5 | Material Origin Story | 5.1% | +$6,890 | 19,234 | 7.9% |
Install the Auras app from the Shopify App Store. Once installed, the AI automatically starts analyzing your pages. You'll see callouts appear within 24 hours as AI learns your store.
You can turn specific callout types on or off. Want scarcity but not price anchoring? Just toggle it. Want callouts only on certain products? Set rules. The AI respects your preferences.
The dashboard shows which callouts are working. You see conversion rates, revenue lift, and click-through rates for each callout type. This helps you understand what messages resonate with your customers.